Using ‘Strategic Email Personalisation’ to increase the standing of email marketing with the C-Suite

brooke-lark-nMffL1zjbw4-unsplash-300

As an email marketer for over 18 years across vendor, client and agency side I’m always struck by how much of our time is spent on tactical initiatives and having the feeling of being a factory producing the same campaigns week after week. It seems to me that most email marketers...

Continue reading
  4366 Hits