What Email Marketers Should Be Upset About

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There’s no shortage of things in email marketing to be irritated about. The lack of email coding standards, the inconsistent email rendering, the partial support for CSS-based interactivity, the partial support of AMP for email, inconsistent implementations of dark mode, how expensive BIMI VMCs are,… Marketers have also been perpetually frustrated...

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A Deep Dive into Opt-Out Activity

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Back in 2021, I wrote an article for Only Influencers sharing data from OPTIZMO’s annual Email Opt-Out Infographic. That infographic covered data from 2018-2020, so it culminated with a look at how a year of the COVID-19 pandemic influenced email opt-out behavior. (Is it just me or is it hard to...

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How Did 2020 Impact Email Opt-Out Activity?

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For the past few years, OPTIZMO has been publishing infographics based on email opt-outs processed on our platform (100s of millions every year). While there are many insightful reports, white papers, and infographics released every year by various companies in the email marketing industry, the vast majority focus on email activity...

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