A Tale of Two Emails (and a Call to Arms)

Email Strategy

I recently signed up for two very different email lists, Pottery Barn and Chubbies. Why on earth would I add more email to my already exploding inbox? In the case of Pottery Barn, it’s because I want some new towels for my guest bathroom and I was hunting for a discount code. In the case of Chubbies, it’s because I heard from a co-worker that their emails were hilarious, and I wanted to see them for ... Read more

3 Life Changing Results from Writing for the OI Blog by Ellen Watkins

The Email Profession

The simple email announcement came across my desk. All kinds of thoughts raced through my head and I considered all aspects of it in a matter of seconds. Do it! Don’t do it. Ack! Reach out and try. Move beyond your cube walls. This is an example of what you’ve been looking to do. What happens if peers and current leadership find out? What will it bring? What will it hurt? You’re not good enough. ... Read more

Latest Email Innovations: July Edition

Email Buying Guide

Every Friday, Email Vendors get to pitch the OI membership on their latest tool or service. Below is the best pitches for the last 30 days:

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Welcome to Only Influencers: The World's Leading Community for Email Marketing Professionals

kristin bill eis16

Only Influencers is a "Curated Community" for Email Marketing Professionals: each member of each community is vetted and invited to join based on their background and qualifications. The community is a broad mix of brand marketers, freelancers, entrepreneurs, vendors, publishers and thought leaders. If you have a question that you need expert advice on and a quick answer, Only Influencers is your place. To Register and become a member of Only Influencers, please click on the Register to Join Button at the top of the screen. Only Influencers is curated by industry veteran, Bill McCloskey.  

Members have found Only Influencers it to be a safe, trusted environment for email marketers to discuss sensitive issues. They openly share and exchange information with their peers, confidentially and privately.

Membership is $20 a month or $200 a year.


About Bill McCloskey: Bill McCloskey has been affectionately called The Godfather of Email* and since 2003 has been instrumental in driving awareness of the email marketing industry. He founded and launched eDataSource, Inc, the first email intelligence company and was the first person to write exclusively on Email Marketing when he pitched Mediapost on the idea of writing a weekly column based on the data he was collecting. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit with Mediapost and is Chairman Emeritus of the conference.

Bill has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year Award.

*(Rebel’s Guide to Email, D.J.Waldow)

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