Only Influencers: Latest Email Marketing News and Discussion

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
Prev Next

Deliverability during the Holiday Email Rush

Deliverability during the Holiday Email Rush

It’s August here and the Bay Area is going through one of its rare heat waves. Over the weekend, temps reached over 100 at our house, which normally never sees anything warmer than 80. Despite the summer heat, and the calendar, and the complaints of Christmas coming earlier every year, it really is time for us to start talking about holiday email delivery. 

Read more

Give the Gift of Better Experiences this Holiday Season

Give the Gift of Better Experiences this Holiday Season

As consumers, we cringe at the inexorable tidal wave of holiday ads headed our way. As marketers, we contribute to it. For email marketers, there’s an opportunity to elevate beyond sending five copies of the same catalogue to the guy who bought one item from your store four years ago. There’s a reason that email consistently drives the highest ROI of all direct marketing channels.

Read more

Friday Pitch Day: Retake Control of Driving Your Site Traffic

Friday Pitch Day: Retake Control of Driving Your Site Traffic

If you’re a marketer heavily dependent on display ads for revenue, site traffic isn’t just important – it’s everything. Many companies today rely heavily on social media to drive that traffic, and if that’s you, we ask: 

Read more

Friday Pitch Day: Taxi for Email

Friday Pitch Day: Taxi for Email

Hey everyone

We’re really excited to finally talk about Taxi for Email. It’s a new web based app that bridges the gap between an email designer building a template, and a marketer sending the final HTML. 

Read more

5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

DRIP campaigns have been shown to improve open, click-through and conversion rates, as well as deliver higher revenue per sale than business-as usual campaigns. They are also somewhat ‘set it and forget it’ – meaning you set them up once and they require minimal maintenance and time from your team to keep them running.

Read more

Friday Pitch Day: Email Carousel

Friday Pitch Day: Email Carousel

At the Email Design Conference Mark Robbins from Rebelmail wowed the audience on the magic of interactive email – carousels, shopping carts, interactive presentation slides – all inside an email.

Read more

Friday Pitch Day: dotmail Channel Extension Feature

Friday Pitch Day: dotmail Channel Extension Feature

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

Read more

3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

Read more

Nine Quick Win Email Marketing Tips

Nine Quick Win Email Marketing Tips

Nine email marketing tactics the top 3% are using to get ‘excellent’ results.

Read more

Seasonality to Open Rates

Seasonality to Open Rates

Members Only Content

Here is a topic for you this find thursday: Seasonality of Open Rates. Do you find that your open rates have a predictable open rate offset, plus or minus, at certain times of the year. For instance, decreased open rates in August, increased open rates in December, regardless of offer?

Read more

Gmail deliverability mystery

Gmail deliverability mystery

Members Only Content

Hello all, I am running into a confusing issue with Gmail deliverability, and I wonder if anyone has any advice or has seen this before. We are doing some deliverability testing for a client of ours. They are assigned to a pooled IP with high volume and a good reputation. The client has an email subdomain set up with us. This subdomain has valid MX, SPF and DKIM records; DKIM is signing correctly / passing ... Read more

Experience with SiftLogic or Impressionwise?

Experience with SiftLogic or Impressionwise?

Members Only Content

Vetting a prospect who wants to use Impressionwise to find/remove spamtraps and SiftLogic to segment lists based upon likelihood of successful delivery.  I am unfamiliar with these platforms.  Email address validation services seem to be popping up faster than ESP’s.  Interested in hearing any impressions or experiences.  Thanks.  Don’t hesitate to message my off list if you want your comments to be confidential. 

Read more

More CASL Love

More CASL Love

Members Only Content

Anyone who wrote CA$L care to respond? http://www.magillreport.com/Oh-Look-Another-Threat-from-CASL/

Read more

Welcome to Only Influencers: The World's Leading Community for Email Marketing Professionals

OIcuppaintingsmall

Only Influencers is a "Curated Community" for Email Marketing Professionals: each member of each community is vetted and invited to join based on their background and qualifications. The community is a broad mix of brand marketers, freelancers, entrepreneurs, vendors, publishers and thought leaders. If you have a question that you need expert advice on and a quick answer, Only Influencers is your place. To Register and become a member of Only Influencers, please click on the Register to Join Button at the top of the screen. Only Influencers is curated by industry veteran, Bill McCloskey.  

Members have found Only Influencers it to be a safe, trusted environment for email marketers to discuss sensitive issues. They openly share and exchange information with their peers, confidentially and privately.

Membership is $20 a month or $200 a year.


About Bill McCloskey: Bill McCloskey has been affectionately called The Godfather of Email* and since 2003 has been instrumental in driving awareness of the email marketing industry. He founded and launched eDataSource, Inc, the first email intelligence company and was the first person to write exclusively on Email Marketing when he pitched Mediapost on the idea of writing a weekly column based on the data he was collecting. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit with Mediapost and is Chairman Emeritus of the conference).

Bill has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year Award.

*(Rebel’s Guide to Email, D.J.Waldow)