Best Practices: Email Strategy

The Mighty Millennials: Digital Marketing’s Game-Changing Demographic

Email Marketing to MillennialsIn this MUST READ article, Paul Gordon provides in-depth strategies and statistics for marketing to Millennials using the Email Channel. Far from being dead, the email channel is overwhelmingly the channel of choice for Millennials who want to communicate with your brand. Paul discusses the most effective strategies for getting Millennials to be brand ambassadors, what kind of offers they respond to, and what tactics to avoid when attracting the millennial demographic.


The Email Profession

Lessons Learned After the First 12 Months as an Email Marketer

Joy Ugi

Joy Ugi shares her "lessons learned" after her first year of being an email Marketing Professional. If you are just starting out on your Email Marketing career you will definitely want to read her tips for success including "Reading consistently but be choosy", your biggest assets in your first year, and the reality on how difficult email marketing can be. 

Why do the people who write marketing blogs try to convince you email marketing is easy as 1, 2,3, or A,B,C or cake? They’re lying. Sending each person on an (at least) 10,000-person list an open-worthy, pithy subject line and a hyper-personalized, well-balanced message is not easy. It’s not simple. And it doesn’t happen in a snap, like magic.

This Week's Friday Pitch Winner:

BEE Free

BEE Free

Every Friday the Influencers get to pitch their latests products to the OI membership. The best pitch each week is featured on the OI Home page. This week's winner is BEE Free:

"This is the new version of our free Email Editor. Now available as an Embeddable Plugin (BETA)" Massimo Arrigoni, Chief Product Officer, Mailup. 



Welcome to Only Influencers: The World's Leading Community for Email Marketing Professionals


Only Influencers is a "Curated Community" for Email Marketing Professionals: each member of each community is vetted and invited to join based on their background and qualifications. The community is a broad mix of brand marketers, freelancers, entrepreneurs, vendors, publishers and thought leaders. If you have a question that you need expert advice on and a quick answer, Only Influencers is your place. To Register and become a member of Only Influencers, please click on the Register to Join Button at the top of the screen. Only Influencers is curated by industry veteran, Bill McCloskey.  

Members have found Only Influencers it to be a safe, trusted environment for email marketers to discuss sensitive issues. They openly share and exchange information with their peers, confidentially and privately.

Membership is $20 a month or $200 a year.

About Bill McCloskey: Bill McCloskey has been affectionately called The Godfather of Email* and since 2003 has been instrumental in driving awareness of the email marketing industry. He founded and launched eDataSource, Inc, the first email intelligence company and was the first person to write exclusively on Email Marketing when he pitched Mediapost on the idea of writing a weekly column based on the data he was collecting. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit with Mediapost and is Chairman Emeritus of the conference).

Bill has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year Award.

*(Rebel’s Guide to Email, D.J.Waldow)