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Bob FradyFour Keys to a Kick-Ass Email Program

I’ve been lucky in my career – I’ve been brought in three different times to turn around and/or grow an email program. Two were (and are) rousing successes. Let’s just call the other one... a valuable test.

In looking to maximize the utility of an email program, there’s a plan you can implement to make sure ANY email program is delivering on the substantial promise that email provides. It’s not overly complicated in theory – it just takes a bit of art to deliver successfully. Follow these four key steps and you’ll be well on your way to a rousing success.

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Only Influencers is a "Curated Community" for Email Marketing Professionals: each member of each community is vetted and invited to join based on their background and qualifications. The community is a broad mix of brand marketers, freelancers, entrepreneurs, vendors, publishers and thought leaders. If you have a question that you need expert advice on and a quick answer, Only Influencers is your place. To Register and become a member of Only Influencers, please click on the Register to Join Button at the top of the screen.

Members have found Only Influencers it to be a safe, trusted environment for email marketers to discuss sensitive issues. They openly share and exchange information with their peers, confidentially and privately.

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About Bill McCloskey: Bill McCloskey has been affectionately called The Godfather of Email* and since 2003 has been instrumental in driving awareness of the email marketing industry. He founded and launched eDataSource, Inc, the first email intelligence company and was the first person to write exclusively on Email Marketing when he pitched Mediapost on the idea of writing a weekly column based on the data he was collecting. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit with Mediapost and is Chairman Emeritus of the conference).

Bill has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year Award.

*(Rebel’s Guide to Email, D.J.Waldow)

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2014 Email Marketing Salary Guide

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Download the 2014 Email Marketers Salary Guide

Broken down by title, gender, years in business, age. 

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