Results appear at bottom of page

The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

Are Chatbots the Future of Email? Unboxing Personic

Are Chatbots the Future of Email? Unboxing Personic

What if you could guarantee that you would have 100% deliverability and 3x the open rate for your email marketing programs? That is the promise of some new technology being developed to help marketers deliver the content of their emails in the format preferred by a large segment of the population: chatbots. 

Continue reading
621 Hits
0 Comments

Why Are Top E-Retailers Still Struggling With Email?

Why Are Top E-Retailers Still Struggling With Email?

Shown to be 40 times more effective at acquiring customers than Facebook and Twitter combined, email remains a top priority for marketers across industries. Engaging users with relevant, personalized messaging is more important than ever when it comes to this essential channel.

However, recent research shows that even the top online retailers still struggle to implement the most basic of email campaigns. We studied the top 100 e-commerce companies in the U.S., tracked three email marketing strategies over the course of two weeks and analyzed the results.

Continue reading
685 Hits
0 Comments

SPECIAL REPORT: Recap of the 2017 Las Vegas Email Innovations Summit

SPECIAL REPORT: Recap of the 2017 Las Vegas Email Innovations Summit

 

Last month Only Influencers and Rising Media produced the 3rd Email Innovations Summit, our second one in Las Vegas. It was an incredible gathering of email marketers from around the world at what is becoming the email marketing industry’s family reunion. As the first conference for email marketers that’s created by email marketers, this year we paid homage to the pioneers in email marketing by inviting industry legends Jeanniey Mullen, Morgan Stewart and recently named Thought Leader of the Year, David Daniels to deliver keynotes.  Comments I heard from folks: “This is the first conference I’ve been to where I didn’t feel I was being sold something.” and “I came because I heard this was the place to meet real email marketers”. 

Continue reading
854 Hits
0 Comments

Latest Email Innovations: May 2017

Latest Email Innovations: May 2017

Every Friday, the OI Membership gets to pitch the community on their latest and greatest innovations. Here is the latest set of innovations: 

Continue reading
397 Hits
0 Comments

Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

The following are the results of a recent poll by Marketing Democracy and Only Influencers: what are marketers opt-in practices following an Online Purchase: 

Continue reading
1428 Hits
0 Comments

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

Talk of Artificial Intelligence (AI) is everywhere, and not only in Silicon Valley. It’s impossible to avoid news stories of how AI will change entire industries (and potentially leave many of us unemployed in the process).

Continue reading
532 Hits
0 Comments

Richelo Killian: 10 Tips For Delivering Your Messages To The Inbox

Richelo Killian: 10 Tips For Delivering Your Messages To The Inbox

When I first started writing this post, it was going to be a comprehensive guide to everything you need to do to get your marketing email messages to the inbox. The modest post quickly turned into a full-length book, and not just any book, but, a highly technical book talking about all the intricacies of authentication, including DKIM, DomainKeys, SPF and DMARC. Who knows, maybe I will publish that book one day ;-) Everyone I have ever spoken to about deliverability wants to know what is the secret to bypass the ISP filters and get every single email delivered to the inbox. I always open my phone and load this photograph:

Continue reading
682 Hits
0 Comments

Matt Williamson: Busting the ROI Myth

Matt Williamson: Busting the ROI Myth

In this day and age, digital marketers have the ability to be pickier than ever when it comes to new software. For every marketing problem, there are at least a handful of solutions to choose from; however, they all come with a price attached. One of the most painstaking jobs that marketers are tasked with is accurately measuring ROI from all of their channels and tools. Every tool comes with promises of dramatically increasing ROI, but how do you, as a marketer fully realize whether or not the software you’re using is actually working for you?

Continue reading
2011 Hits
0 Comments

David Baker: Consumers have changed, so why hasn’t your marketing?

David Baker: Consumers have changed, so why hasn’t your marketing?

Consumer digital consumption has changed a ton over recent years. While consumers are Snapchatting on iPhones and shopping on iPads while watching connected TVs, the email experience hasn’t changed a lot, outside of location.  Looking through rose colored glasses tells us the ROI is still significant, and a mainstay for virtually every marketer that has a digital presence, which has led to a consistent, but not that impressive industry growth over the last decade.   The bad news is, it’s not grown proportionate to other advertising channels as a percentage of total marketing spend.

Continue reading
968 Hits
0 Comments

Best Email Marketing Pitches of the Week

Every Friday, Members of Only Influencers get to pitch their latest tools and products to the OI membership. Here are this week's best pitches: 

Continue reading
1189 Hits
0 Comments

Jessica Best: 6 Steps to Putting Data to Work in Email

Jessica Best: 6 Steps to Putting Data to Work in Email

It’s now 2017. We marketers have been chanting for “More data!” for years… and I think we can agree: we got it. Marketers use between 3 and 15 (!) data sources in their marketing, and the problem more often than not is that it doesn’t all live somewhere we can get to it or make sense of it.

Continue reading
2112 Hits
0 Comments

Open Moves

Open Moves
We are an ROI focused email marketing agency. We specialize in email strategy, creative designs, marketing automation and platform integrations. We deploy campaigns using the top email platforms and have partnered with hundreds of B2B and B2C clients since 2001. openmoves.com
Continue reading
452 Hits
0 Comments

First-Person Marketing: Why It's Here and Why You Should Embrace It

First-Person Marketing: Why It's Here and Why You Should Embrace It

From time to time, the discussion on the Only Influencers' Email list turns to whether we as marketers need to be complex or not. Some email marketers say "Blast away!" Others say, "Let's be smarter than the average bear."

Let's get one thing straight right away: if you see yourself as a button-pusher, and if your email strategy is just to blast out campaign after campaign, this article is not for you. Unless you hunger for more. In which case, stick around.

Continue reading
1680 Hits
0 Comments

Talavera: When You Are Your Company: Sanity Tips for the Solopreneur

Talavera: When You Are Your Company: Sanity Tips for the Solopreneur

This month marks my 14-year anniversary of self-employment with Synchronicity Marketing and represents an important milestone: my own company is now the one I’ve worked for the longest.

Continue reading
890 Hits
0 Comments

Gretchen Scheiman: Know Your Customer Journey

Gretchen Scheiman: Know Your Customer Journey

In the middle of rushing to send the latest announcement, update, sale email or whatever, it can be easy to forget the “who” and the “why”. But to maximize results, marketers need to know their audience well enough to know who they are sending to, and why that message will be important to that person. Do this by creating a customer journey for each segment of your audience.

Continue reading
844 Hits
0 Comments

Special Email Innovations Summit Preview

Special Email Innovations Summit Preview

The Email Innovations Summit is just weeks away. And this year we've been able to assemble a world class lineup of speakers to take your email marketing career to the next level. Here is just a small sample of this year’s incredible list of instructors and speakers. Register Early to Save and use the promo Code "ONLY" to get a additional discount just for readers of the OI newsletter

Continue reading
485 Hits
0 Comments

Paul Airy: 5 HTML Typography Tips

Paul Airy: 5 HTML Typography Tips

Paul Airy is the author of "A Type of Email: A handbook for working with HTML typography in email" and will be presenting a Post-Conference Workshop in HTML Typography in Email (Advanced) at this year's Email Innovations Summit

Continue reading
1413 Hits
0 Comments

Jeanne Jennings: Scientific Method: Thou Shalt Not Make Changes Without Testing Into Them

Jeanne Jennings: Scientific Method: Thou Shalt Not Make Changes Without Testing Into Them

“I have more than enough time to do everything I want to do to make my email marketing program more effective.”

-- said no email marketer ever 

Continue reading
1836 Hits
0 Comments

Entrepreneurs Corner: Validating Your Idea Part 2

Entrepreneurs Corner: Validating Your Idea Part 2

In last week’s article I discussed the concept of validating your idea. Today, I’m going to demonstrate what I mean by example and talk about the process I went through in validating two business ideas, one I built and one I didn’t.

Continue reading
813 Hits
0 Comments

Bill Belichick gives us 7 steps to email marketing success

Bill Belichick gives us 7 steps to email marketing success

Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams have accumulated an incredible 7-3 record. That’s an astounding 19.6% of all Super Bowls! Love him or hate him, he’s the best.

Continue reading
1151 Hits
0 Comments
Subscribe to the Only Influencers Newsletter
  • Email Marketing News
  • Latest Email Tool Reviews
  • Email Marketing Jobs
  • Top Email Thought Leaders