Email Buying Guide

Every Friday the Only Influencers members gets to pitch the membership on their latest tools and services. These are the Best of the Week;  ...
Chris Arrendale says: Inbox Pros now offers a way for email marketing departments to no longer worry about monitoring email campaign replies, using ou...
Every Friday, members of Only Influencers gets to pitch their products and services to the membership. Here are the best pitches from Jan 20th: ...

Every Friday, the OI membership gets to pitch the membership on their latest tools and services. Here are last Friday's pitches: 

Every Friday, the Only Influencers membership gets to pitch their latest product and service. Here is last week's winners:

Every Friday the OI membership gets to pitch their latest tools and services:

William McCloskey says: Influencers, It is the day again. The day you get to pitch the membership on your latest and greatest innovations. To pitch: k...
Last week I had a rare experience of a lifetime: seeing the evolution of an idea I had in my garage 13 years ago fully transformed into a powerful mar...
Every Friday, the members of Only Influencers get to pitch their latest tools and services. Below is the best pitches from the last month:  ...

Every Friday the members of Only Influencers get to pitch their new products and services. Here is a sample from the last month.

Every Friday, Email Vendors get to pitch the OI membership on their latest tool or service. Below is the best pitches for the last 30 days:

Every Friday the Only Influencers membership gets to pitch the OI community on their latest innovations and services. Here is a roundup of some of the...
This week we interview Sara Ezrin Larsen, XO Group’s Vice President of Product Marketing and long time Only Influencers member, about XO Group’s email...
Every Friday the Only Influencers Members get's to pitch the membership on their latest tool, product , or service. This is the latest in Email Market...

Below are some of jus the latest email innovations released last week: 

Here are last week's Email Innovations: 

Email Innovators were busy in 2015. Here is a list of the new products and services that were introduced into the market last year:

Elliot Ross, Action Rocket:  "We’ve been adding lots of new features to our email CMS Taxi for Email – This week we’ve made our pricing plan...
Today we launch a new Only Influencer's feature where we "unbox" the email marketing programs of top brands around the world. Today we will be explori...
Individual Coupons Issued from Email Campaigns We now issue coupons to individuals opening emails or visiting a client’s website. ...

Here is what was going on last week on the Only Influencers discussion lists:

Verizon reports that they have begun deleting inactive email accounts. Verizon Email accounts that have been inactive for 6 months are being removed....

Journey Designer enables marketing teams to create visually compelling, easy-to-use storyboards of marketing programs and campaigns.

Key to good inbox delivery is having a clean, verified list. Today I'll be unboxing one of the top Email verification services: BriteVerify.

People base their decisions on the wisdom of the crowd and their peers. Online 61% of customers read reviews before making a purchase decision. Think ...
We now provide automatic daily or weekly emails. This allows online retailers to increase their email send frequency and make more revenue, without do...

A comendium of articles on changing or replacing your Email Service Provider

At AudiencePoint we have been doing some really interesting things with the Welcome/New Customer/Onboarding Series of emails. We just finished the wri...
Taxi for Email from Action Rocket calls itself an Enterprise Level Email Content Management system and is designed to streamline design and workflow p...
Hey everyone, Greetings from your friends at SendGrid! We’re proud to announce Threads by SendGrid: bringing triggered, one-to-one communication withi...
We've added Social Proof for Web and Email Campaigns. This allows online retailers to easily share with shoppers real-time statistics, showing what pr...
Greetings from the folks at Litmus! We're thrilled to announce the release ofInstant Previews and Checklist. ...
I would like to announce the launch of a new seasonal case study by Alchemy Worx and promote our new “off the shelf” automated campaigns aimed at anyo...
All right, Influencers...here we go. From the great minds at Maropost! This week, Facebook released lead ads, allowing advertisers to add users to the...
  Influencers— we know we’re all obsessed with email, but we’re not the only ones! Recent data from Adobe shows that we spend on average 6.3 hour...
Good morning, everyone. Very excited to introduce Wylei's core machine learning-driven A/B testing product to the group. Would love to connect off lis...
I am very proud to finally be able to reveal what we have been working on since Feb. of this year. Bruno Florence, Torsten Schwarz, Gabriele Braun an...
Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the ...
Which marketing emotions drive your audience to respond to your subject lines? Find out now. Based upon actual statistics. Introducing Phrasee Pheeli...
Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the ...
I'm very pleased to announce that SuretyMail has rolled our instant help service; this is a service for email senders who are having a delivery probl...
  HI Everyone, I've been dying to talk about the new Automation feature in Goolara Symphonie. Drip campaigns, shopping cart abandonments, lifecyc...

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

At the Email Design Conference Mark Robbins from Rebelmail wowed the audience on the magic of interactive email – carousels, shopping carts, interact...
Hey everyone We’re really excited to finally talk about Taxi for Email. It’s a new web based app that bridges the gap between an email designer build...
If you’re a marketer heavily dependent on display ads for revenue, site traffic isn’t just important – it’s everything. Many companies today rely heav...
  Anyone have any experience or knowledge of Drip? Looking for an easy-to-use tool that's cost effective and that will alleviate stress between m...
Have you always wanted to experiment with kinetic email – interactive and dynamic CSS in email – but did not know where to start? Introducing the Fre...
"No matter how you slice it, email verification vendor comparisons are tricky and time-consuming for marketers … and the risk vs. reward ratio for the...
Email Innovation of the Week Winner! "If you’ve ever used dotmailer's EasyEditor to knock up an email campaign, you’ll be right at home. And if you ha...
For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wed...
Today we are going to unbox the email technology company that, without a doubt, has the coolest name: Email On Acid. Founded by web programmer John Th...
Welcome to a new series from Only Influencers called "Unboxing: Email". Each "Unboxing" article will examine the latest Email Innovations, and walk yo...
Greetings Influencers! I’m incredibly excited to announce my return to the Influencers, and the industry at large with the launch of Lift Science, an ...
LiveIntent works with 450 brands and 750 publishers to deliver marketing to 92MM people, not pixels, every month. This week, we announced a partnershi...
Have you been wondering about advertising on Pinterest but have been hesitant because you think it's only for big brands? Well, hesitate no more. Pint...

The Influencers give their recommendations for the best Cart Abandonment Products and Tools.

Introducing Connect Preference from Inbox Marketer.  The Preference Center for All! What is Connect Preference? Connect Preference acts as a mem...
Why Vet new Clients? According to MAAWG: "ESPs take on significant risk every time a new customer sends email. A bad client can undermine the sending ...
Looking for some examples of exceptional email-focused dashboards. Can be focused on engagement, delivery, or other email-related data presentation an...
Alchemy Worx launches ImageWIZZ, a free personalized Image tool for Emails and Landing Pages. Boost your email response rate by adding personalized im...
"It is almost ridiculous how much money you can save by being a self-sender. At Zeeto, our ROI has doubled since we went down the path of self-sending...
"To not have an email address is the digital equivalent of being homeless. Without an email address, you cannot shop online, bank online or engage wit...

Download the 2015 Email Vendor Features and Functions Guide, brought to you by Red Pill Email.

“You are all the same”, the words uttered by brands to ESPs, the words that ESPs don’t like to hear. But is it true? So here’s some advice for brands ...
I wanted to share a big announcement we made this week with the Influencers. We’ve built a new and easy way for email marketers to create responsive e...

Design stunning, fully responsive emails without the need of any HTML or CSS coding knowledge!

I’m working on a feedback and approval tool for email campaigns and I wanted to get an idea of the type of tools that you are currently using for fee...
Had a question posed to me by a colleague today asking who out there was the first ESP in the space. I seem to remember the topic coming up a little w...
It may seem self-serving for the long time CEO of an email agency to write about how to hire an agency. I certainly recognize that I am biased, but so...
"Each of these titans has been aggressively building and buying their way to deliver on the promise of a CMO-focused, cloud-based, integrated cross-ch...
"Change is a process. It takes time to simplify, build trust and grow an efficient, centralized organization. Some people and regions are more accepti...
"Serious buyers will ask a lot of questions on a number of topics. They include service, implementation, integration, support, product roadmap, financ...
"The challenge that sales folks face in the email space is differentiating between competitive vendors. It’s hard to do. It’s made more complex by the...
"Sales teams at most ESP’s are comprised of a sales leader and a sales engineer who are assigned to your project. That sales team has been onsite and ...
"Google’s recent redesign of Gmail has created unprecedented hand-wringing and blog writing. And for good reason. People’s cheese got moved. Hard earn...
"Internet Service Providers (ISPs) use filters to make sure only the emails that recipients ask for get to their inboxes. By examining email deliverab...
"Not long ago, I was involved in a RFP where it was evident that the project’s champion, who was advocating changing providers, did not have universal...

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