Results appear at bottom of page

Email Profession

Talk of Artificial Intelligence (AI) is everywhere, and not only in Silicon Valley. It’s impossible to avoid news stories of how AI will change entire...
Consumer digital consumption has changed a ton over recent years. While consumers are Snapchatting on iPhones and shopping on iPads while watching con...
Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assista...
The Big Lebowski Google recently announced that they will be supporting media queries within their Gmail platform which is great news for the email co...
It is that time of year again. The week before the Labor Day weekend when Email Marketers are away on vacation, clinging to their last grasp of summer...
The simple email announcement came across my desk. All kinds of thoughts raced through my head and I considered all aspects of it in a matter of secon...
The UK’s vote to leave the European Union, aka Brexit, came as a shock to many, including a good number who voted for it. In the aftermath many are w...
How many times have you faced a technical challenge only to solve it by following someone’s tutorial? I’m sure many of us have done it. I know I have....
Recently, L Brands – parent of Victoria’s Secret and home to the famous (and some would say infamous) Victoria’s Secret catalog – announced a strategi...
Each Week a new Survey Question specific to the needs of Email Marketers. This week: Email Styles for Body Text Links. ...
It’s not news that, in most industries, females are paid less than men. But surely, in email marketing, where there is a higher proportion of women th...

Are you making what you should? Download the 2016 Only Influencers Email Marketing Salary Guide.

Have you ever wondered what some of the discussions are like in the Only Influencers community? Below is a just a sample in this discussion on the val...
January 2016 marks the beginning of Only Influencers' 6th year! We are hoping to make it our best year yet, and I'm excited by many of the new initiat...

The following were the most read articles on email marketing from 2015.

A compendium of articles about learning to be an Email Marketing Professional

What are the metrics that Email Marketers should be tracking.

One question I continually hear from prospects is “we’re looking to hire someone for an email role…but we’re not sure what to look for.” I’ve had the ...
How did you get started in Email Marketing? My career has been a series of phases. Early in my career I was all about direct marketing and eLearning....
Facebook. Instagram. LinkedIn. LinkedIn Pulse. Twitter. Vine. Your Company’s Blog. Your Personal Blog. Your Company’s Email Newsletter. The Email News...
Someone just asked me which companies I think are leading the way with multi-channel communications at present. Which I think is an interesting questi...
Enforcement Advisory - Notice for Professional Training Service Industry From Canada’s Anti-Spam Legislation (CASL) Guidance on Implied Consent: Mat...
"Predictions of socioeconomic variables are as dependable as the Horoscope so let’s not rely on them…Instead we will need systems that don’t fall apar...
Since the topic of marketing education just came up on another OI list, I couldn’t pass up the chance to spread the word about the Email Marketing Tra...

The Following is a list of the Top Twitter Handles that every Email Marketer should follow.

A Glossary of Email Marketing Terms and Abbreviations

Are you making what you should? Download the 2014 Email Marketers Salary Guide

Links to "Must Read" blogs, organaizations, and newsletters for Email Marketing Professionals

Email marketing programs – and the people who run them – are often among the single most profitable programs (and people) in an organization. The effo...
I’ve admired many people in this industry for many years, some with more public backgrounds and contributions than others. But you always wonder what ...
It’s your first week as an email marketer. Then you blink and a whole year has flown by. It happened to me, and it’s probably going to happen to you. ...
"Lately there’s been a lot of talk about the power struggles between the teams traditionally responsible for information technology and those responsi...
Over the last year, I’ve had the opportunity to help build out an entirely new attrition program. An attrition program tries to get customers who have...
"In 2012, after 6 years in strategic planning at various digital agencies, I switched coasts (East to West) and became a client-side digital marketer....
"Perhaps you lost your job recently, or think you might. Maybe you can’t stand where you’re working and envision something better, greater than where ...
Earlier this month I had the pleasure of joining many of my fellow Influencers in Miami at the Email Evolution Conference. Hosted annually by the Dire...
"As a marketer and someone who has planned numerous large pitches, and has also received pitches from the client side of the equation, my first sugges...

Starting a new position is usually a challenge, and when that new position is in email marketing, it can be even tougher.

Have you taken on a new role?  With the average tenure of email marketers at just under those of politicians and CMOs, new leaders and managers n...
I remember when I learned I was going to be responsible for email marketing for a new employer. My first reaction was “ok, what did I get into?” After...
Email marketing sounds old school; outdated and uncool. Digital marketing is supposed to be about creating cutting edge campaigns that everyone talks ...
"Whenever possible, one should focus on removing fragilizing interdependencies** rather than imposing additional structure and activity that will only...
Dela Quist is the Founder of Alchemy Worx 1. How did you get started in Email Marketing? Before becoming involved in the digital world my background...
I have a confession to make - I’m a tech nerd. I love how technology is constantly evolving, getting smaller, faster, bigger, smarter, easier, and eve...
"The point I would like to make is that there is a double standard being applied to the email channel and bizarrely this double standard is often welc...
"11 years ago, back in 2003, I founded a company called eDataSource, the world's first email intelligence company. As a result of the data eDS was col...
In this journey, many of us have had a lot of different jobs and worn different hats. I've had more than most. Recently I made a list of all the jobs ...
"Problem: How do you deal with, and lead, the changes in an organization? Answer: You understand the process of change and apply it to the situation a...
"After becoming the CEO of a direct marketing company, the magic word for me was “visibility”. I wanted predictable results…predictable processes…and ...
"For the past few years, I’ve had a front row seat to the content marketing revolution. I bought into it hook, line, and sinker. Indeed, a decade ago,...
"When we started this team almost 8 years ago, we were just trying to easily automate our email conversations and scale globally. Looking back on it n...
"Basketball season is upon us (and the holiday season), and as a fan of the sport, I was reading about John Wooden who is widely considered the best c...
"Social media for instance has taken over our lives in many respects. This extreme has now started to work in reverse because social media has now bec...
"How do you develop 80+ users to become your company’s trusted advisors on using your automation tool, developing corporate strategy, and managing ong...
"One of the benefits of email marketing is the tracking and reporting available to see how people are interacting with the messages sent. This include...
"I’ve had the pleasure/misfortune of working with a number of vendors over my career. A great vendor partner is a pleasure to behold – they can help d...
"My answer or edict to the industry is, “Stop lowering the bar so low just so you can jump over it”. Our industry service providers are by and large f...
"An email marketer needs to be fearless. In the world of digital marketing, email is an extreme sport. It takes guts to stare down the send button and...
My father owned a kitchen and bath showroom on 7th Avenue in the Chelsea neighborhood of Manhattan. He ran the business from when he was a young man t...
"I've been to a lot of conferences. But frankly, a lot fewer than I used to. Why? It's simple: conferences, especially email conferences, have become ...

Subscribe to the Only Influencers Newsletter for the Best in News for Email Marketers

 

 

Subscribe to the Only Influencers Newsletter
  • Email Marketing News
  • Latest Email Tool Reviews
  • Email Marketing Jobs
  • Top Email Thought Leaders