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The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

Talk of Artificial Intelligence (AI) is everywhere, and not only in Silicon Valley. It’s impossible to avoid news stories of how AI will change entire industries (and potentially leave many of us unemployed in the process).

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David Baker: Consumers have changed, so why hasn’t your marketing?

David Baker: Consumers have changed, so why hasn’t your marketing?

Consumer digital consumption has changed a ton over recent years. While consumers are Snapchatting on iPhones and shopping on iPads while watching connected TVs, the email experience hasn’t changed a lot, outside of location.  Looking through rose colored glasses tells us the ROI is still significant, and a mainstay for virtually every marketer that has a digital presence, which has led to a consistent, but not that impressive industry growth over the last decade.   The bad news is, it’s not grown proportionate to other advertising channels as a percentage of total marketing spend.

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Bill Belichick gives us 7 steps to email marketing success

Bill Belichick gives us 7 steps to email marketing success

Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams have accumulated an incredible 7-3 record. That’s an astounding 19.6% of all Super Bowls! Love him or hate him, he’s the best.

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John Thies: What the newly announced updates to Gmail mean for an Email Marketer

John Thies: What the newly announced updates to Gmail mean for an Email Marketer

The Big Lebowski

Google recently announced that they will be supporting media queries within their Gmail platform which is great news for the email community. I was ecstatic when I heard the news and I can only imagine the cheers (and tears) of joy when other email developers around the world were notified as well. Although this update has not been released just yet, Google has hinted that it will be in place by the end of 2016.

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OI Turns 6: A Year End Review and Where We are Headed in 2017

OI Turns 6: A Year End Review and Where We are Headed in 2017

It is that time of year again. The week before the Labor Day weekend when Email Marketers are away on vacation, clinging to their last grasp of summer, and all my blog writers are laying on the beach sipping My Ties. So every year, it is my turn to take the blogger reins and talk about my thoughts and dreams about where Only Influencers is headed next year.

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Talk of Artificial Intelligence (AI) is everywhere, and not only in Silicon Valley. It’s impossible to avoid news stories of how AI will change entire industries (and potentially leave many of us unemployed in the process).

Consumer digital consumption has changed a ton over recent years. While consumers are Snapchatting on iPhones and shopping on iPads while watching connected TVs, the email experience hasn’t changed a lot, outside of location.  Looking through rose colored glasses tells us the ROI is still significant, and a mainstay for virtually every marketer that has a digital presence, which has led to a consistent, but not that impressive industry growth over the last decade.   The bad news is, it’s not grown proportionate to other advertising channels as a percentage of total marketing spend.

Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams have accumulated an incredible 7-3 record. That’s an astounding 19.6% of all Super Bowls! Love him or hate him, he’s the best.

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