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Latest Email Blogs

Jennifer Nespola Lantz

03 May 2024

Driving Deliverability with Data Quality (A Tale of Two Clients)

Over the past year of consulting, I've had two client cases that have caused me significant inner turmoil. Besides fixing flawed technical setups, most cases could be fixed with the sentiment, "send wanted content." And this most often was THE soluti...

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Sella Yoffe

29 April 2024

Who is responsible for your deliverability?

Excellent tools. Poor deliverability? Twice a year, the website EmailToolTester compares the deliverability of different email platforms. For example, according to their report from January 2024, HubSpot, one of the most commonly used email platforms...

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Guy Nagar

29 April 2024

Prompt engineering on big data for email marketers

Email marketers are relying on AI more and more – but are your AI endeavors as successful as they could be? Some simple guidance on prompt engineering can help – here are some tips along with a few case studies from the email marketing industry. Prom...

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