Screen Shot 2014-12-03 at 7.51.55 PM2 Industry Organizations Every Email Marketers Should Join

by Jeanne Jennings

Clickz.com

A look at two organizations that will help email marketers stay connected and involved in the email marketing community.

One thing I love about the email marketing industry is the comradery. I was reminded of this again last week while I was in New York on business. I was lucky enough to connect with fellow ClickZ columnist Stephanie Miller and a few other industry friends for dinner. I've had similar dinners in Atlanta, Kansas City, London, Washington, D.C., and many other places.

If you're an email marketer and you aren't linked into this community, you're missing out. So I thought I would write today about two organizations that are near and dear to my heart - and which I highly encourage you to join if you're looking to build a career in email marketing. They are the Email Experience Council (EEC) and Only Influencers (OI).

 

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For this next installment of the Email Snob Interview Series, I go C-Suite, talking email with Bill McCloskey, Founder and Chairman of Email Data Source. (ed. Now, Bill is the founder of Only Influencers.)

  1. BillMcCloskeyScottWritesEverything.com: Bill, thanks for declaring yourself an “Email Snob.” Let’s start at the beginning. How did you get your start in email marketing?

Bill McCloskey: This August will mark my 10th anniversary of being a full-time entrepreneur. But I’ve been involved in internet advertising since 1998 when I worked at Silicon Graphics as their 3D on the Web Evangelist. Silicon Graphics had a vision of 3D on the Web that was much like Second Life is today: an avatar-based 3D environment. Through this, I really saw the value of using vector graphics in advertising on the Web. I produced the first 3D Web Banner–a tribute to the Mars landing–which was sponsored by Pepsi.

In 2000, I launched a company called Emerging Interest, a matchmaking service between interactive advertising technology vendors and the agencies and marketers that were too busy to do proper due diligence on these technologies. In 2003, one of my clients asked me to find a vendor that could provide competitive intelligence for email marketing. I couldn’t find one.

Over the next few months, I began developing what became Email Analyst. In 2005, we rebranded the company as Email Data Source. We now have the largest database of email marketing messages in the world. Over 30 million pieces of email creative going to 2003 are archived in our database and accessible to our customers. It represents the only historical record of email marketing creative anywhere.


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See? I told you I know people. Last week’s call for questions for The Magill Report’s new Ask-an-Expert feature drew a great question: “How do you gently educate one's customers or employer to use permission-based marketing?”

I submitted the question to Bill McCloskey who runs the Only Influencers email discussion list, an invitation-only list of online-marketing experts.

The question generated a lively discussion among some of the sharpest, most informed folks in online marketing. Here it is:


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