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Latest Email Blogs

Nick Crawford

22 April 2024

Theory. The secret weapon unlocking your email marketing success.

I was recently asked to provide a keynote speech at a university. In preparing for this I started to think about the benefits of learning. Drawing on my own experience both sides of the lectern, I know and see how combining theory with real world pra...

153 Hits

Doug Morneau

16 April 2024

Are Email Newsletters the New Social Media?

Four Truths for 2024 #1 - The Google Gauntlet and the Rise of Value Let’s talk about Google's HCU and manual penalties. It feels like every other day, there’s a new hoop to jump through. But here's the twist: This isn't about dodging penalties; it's ...

319 Hits

Dela Quist

15 April 2024

Short v Long: Email Content Length Demystified

In the world of digital marketing, one question often arises: “Does the length of email content affect conversion rates?” This question was recently posed to me by an email copywriter seeking advice about the relationship between content length, info...

394 Hits