If I said “Rizz”, “Drip”, or “NPC”, would you have any idea what that means? If the answer is “no”, then just search your contacts for your favorite 14-year-old and they will enlighten you. Generation Z, or those people born between 1997 and 2012 ...

If I said “Rizz”, “Drip”, or “NPC”, would you have any idea what that means? If the answer is “no”, then just search your contacts for your favorite 14-year-old and they will enlighten you. Generation Z, or those people born between 1997 and 2012 ...

If I said “Rizz”, “Drip”, or “NPC”, would you have any idea what that means? If the answer is “no”, then just search your contacts for your favorite 14-year-old and they will enlighten you. Generation Z, or those people born between 1997 and 2012 ...

If I said “Rizz”, “Drip”, or “NPC”, would you have any idea what that means? If the answer is “no”, then just search your contacts for your favorite 14-year-old and they will enlighten you. Generation Z, or those people born between 1997 and 2012 ...

If I said “Rizz”, “Drip”, or “NPC”, would you have any idea what that means? If the answer is “no”, then just search your contacts for your favorite 14-year-old and they will enlighten you. Generation Z, or those people born between 1997 and 2012 ...

If I said “Rizz”, “Drip”, or “NPC”, would you have any idea what that means? If the answer is “no”, then just search your contacts for your favorite 14-year-old and they will enlighten you. Generation Z, or those people born between 1997 and 2012 ...

If I said “Rizz”, “Drip”, or “NPC”, would you have any idea what that means? If the answer is “no”, then just search your contacts for your favorite 14-year-old and they will enlighten you. Generation Z, or those people born between 1997 and 2012 ...

If I said “Rizz”, “Drip”, or “NPC”, would you have any idea what that means? If the answer is “no”, then just search your contacts for your favorite 14-year-old and they will enlighten you. Generation Z, or those people born between 1997 and 2012 ...

Chad is quickly becoming a valuable member of my agency's team for our planning, creative development and optimization. You won't find his photo on our company website, however. That's because "Chad" is the name we've given to our private version of ...

Chad is quickly becoming a valuable member of my agency's team for our planning, creative development and optimization. You won't find his photo on our company website, however. That's because "Chad" is the name we've given to our private version of ...

Just this week I saw yet another of those consumer surveys about email marketing commissioned by a tech vendor. Inside there were lots of obvious things that come from leading questions (like ‘Would you like less or more marketing emails in 2024?’. ...

One theme I've developed after 25 years in email is that it's important to give back to the industry, to contribute to our overall success by helping other people. Like you, I find myself talking with and advising marketers at conferences and on w ...

One theme I've developed after 25 years in email is that it's important to give back to the industry, to contribute to our overall success by helping other people. Like you, I find myself talking with and advising marketers at conferences and on w ...

Over the past year of consulting, I've had two client cases that have caused me significant inner turmoil. Besides fixing flawed technical setups, most cases could be fixed with the sentiment, "send wanted content." And this most often was THE soluti ...

I was recently asked to provide a keynote speech at a university. In preparing for this I started to think about the benefits of learning. Drawing on my own experience both sides of the lectern, I know and see how combining theory with real world pra ...

I was recently asked to provide a keynote speech at a university. In preparing for this I started to think about the benefits of learning. Drawing on my own experience both sides of the lectern, I know and see how combining theory with real world pra ...

Excellent tools. Poor deliverability? Twice a year, the website EmailToolTester compares the deliverability of different email platforms. For example, according to their report from January 2024, HubSpot, one of the most commonly used email platfor ...

Excellent tools. Poor deliverability? Twice a year, the website EmailToolTester compares the deliverability of different email platforms. For example, according to their report from January 2024, HubSpot, one of the most commonly used email platfor ...

Email marketers are relying on AI more and more – but are your AI endeavors as successful as they could be? Some simple guidance on prompt engineering can help – here are some tips along with a few case studies from the email marketing industry. ...

I was recently asked to provide a keynote speech at a university. In preparing for this I started to think about the benefits of learning. Drawing on my own experience both sides of the lectern, I know and see how combining theory with real world pra ...