As President of Marketing Democracy, Chris bring years of digital marketing experience to help its F500 clients connect with the right marketing technology solutions and he is a recognized expert the email vendor selection process. When it comes to understanding the current pricing of email and multichannel marketing services, no one can come clos...e to the insight Marketing Democracy has from its work. Previously he served as a tenured executive at Acxiom, managing and expanding its global digital and email services division. More recently he was VP of Consulting for The Relevancy Group. Lastly, he sits on the on the Board of Directors for eDataSource, the leading provider for competitive and inbox deliverability intelligence. More

4 Common but Serious Email RFP Mistakes

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RFPs have real consequences for your company, and possibly for your job. Here’s a list of 4 of the most common mistakes we’ve encountered when being be hired to salvage an email RFP.

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The New Rules of Email Subscriber Acquisition

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For as long as marketers have been using email, email subscriber acquisition has been an important element of successful programs. The larger an email list, the greater the revenue opportunity. The more addresses a marketer acquires, the better chance he or she has of bringing on some great new customers.

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Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

The following are the results of a recent poll by Marketing Democracy and Only Influencers: what are marketers opt-in practices following an Online Purchase: 

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David Carpio
Good article and findings! Thanks Chris! One question came to mind while reading through the results: would either of the bette... Read More
Thursday, 04 May 2017 18:14
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Email RFPs And Why We Hate Them

Email RFPs And Why We Hate Them

What’s the first thing you think of when you hear the letters “RFP”? Chances are it isn’t something good—unless, of course, you work at The Relevancy Group. We love RFPs and helping our clients manage the process and get great deals. But for the rest of the email world on both the buy side and the sell side these three letters come with a lot of baggage. Why is that?

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