nck.crawford

Nick Crawford, Owner of Twist Consultancy

Nick's mission is to help businesses win and retain customers with relevant and engaging marketing by reshaping their strategy, delivery and training.

Working with B2C & B2B clients for over 15 years, he has a deep understanding of data-driven marketing & strategic planning. Experience spans across CRM, Direct Marketing & Automation with a specialism in email and cross-channel integration.

An elected member of the DMA Email council and Institute of Data and Marketing (IDM) Tutor of their Digital Diploma, Nick also holds a Post Graduate Diploma in Digital Marketing from the IDM. 

Develop a good ‘Creative Delivery Process’. Your key to meeting the brief with reduced stress

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Summary Using a defined creative delivery process with clear accountability across decisions and task, will ensure you produce the best campaigns with the minimum waste of time and effort. Have you ever found yourself having any of these conversations with colleagues or clients: “We need to do something, but we’re not...
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Time to give your newsletter some love? A case study to help inspire.

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Summary What’s the purpose of your newsletter? Often one of the largest and most frequent sends from a brand, but often a compilation of message and objective, as it tries to do all things for all stakeholders. When trying to speak to all of your audience at the same time, what...
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content marketing Metrics case study email newsletter
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If great email marketing is a blend of art and science, where has the art gone?

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60% of email marketers believe that their skills are below good 45% of marketers report that half of all emails sent are not relevant 86% of customers report that over half of emails they receive are not useful Source: DMA Marketer & Consumer Email Tracker Reports Given the priority of email...
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IT’S ALL IN THE TELL. The power of vendor storytelling to brands.

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I’ve recently been working on two interesting projects which have put me either side of the brand and vendor perspective. Having worked agency, vendor and client side it’s a very useful juxtaposition from which to develop my own consultancy delivery experience. Project 1. I’ve been working with a marketing platform solution...
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