Four steps to get data into your ESP so you can send better email

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As third-party cookies are scheduled to disappear, it is becoming more important to collect zero-party and first-party data to improve automation and personalization in your campaigns. Your ESP can be the best place to gather this first-hand data, as I explained in an earlier OI post (Zero/First Party Data and your...

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Rube Goldberg's CSV

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At some invisible horizon-line future moment, marketing systems and practices of today will look as quaint, convoluted, and fragile as the mechanical systems immortalized by Rube Goldberg do to us. Goldberg’s whimsical machines — and more than a few real-world machines — amuse because they expend so much design and effort...

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Martech and Adtech – Who’s the Daddy?

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I consider genetic sequencing one of the great scientific achievements during my lifetime. Genetic sequencing has helped us better understand ourselves as biological creatures. It has explained many aspects of who we are, why we look like we do, why we behave like we do and what makes each of us...

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Kickstart your email marketing strategy in 2022 and increase your engagement

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The abundance of specific jobs available and lack of enough email marketing talent to fulfil them at the moment, is testament to the revelation within businesses since COVID; email marketing is no longer the workhorse plugging away in the background – it is the core, the beating heart, of any good...

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Data insight is not the whole puzzle. It’s only one piece

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Editor's Note: Nick will be leading a discussion on this article at a special, open-to-all OI Live Zoom Call on Thursday, March 25, 2021 from 12:00 noon to 1:00 PM ET. Register here.   Great marketing, that blend of art and science, is as much about knowing your customers emotional needs and...

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The importance of data on your results

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So…. Data! Do you love it or hate it?! For me, data is the absolute power source of all you want to implement in your email marketing (and multi-channel marketing) strategies. Without data you can’t identify who you’re talking to, in order to better target your copy and offers; you can’t...

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How Does Tab Placement Affect Email Engagement?

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With Microsoft rolling out more tabs in Outlook and Hotmail to help users organize their inbox by segmenting messages into Promotions, Social, Newsletters, people are naturally wondering what this will mean for marketers and how this will change your ability to reach your users at Microsoft domains. While no one can...

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