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Question: Automated Campaign Benchmark Data

Mike Austin says: Hi Kate, We do a quarterly report with stats on cart and browse abandonment emails. We don't focus much on opens,clicks but there's a lot about revenue/email and sales uplift, particularly in the table at the end. This has figures for Q2 this year. https://www.freshrelevance.com/blog/real-time-marketing-report-for-q2-2016 Ka
Only Influencers Administrator

Kate Barrett: Reviewing our Relevancy: How Can Marketers Evolve to Keep Up with Entitled Consumers?

The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals.  But maybe more shockingly, only 55% of marketers think that more than half of all the emails they send are relevant. So why aren’t we sending more relevant emails to bett
Kate Barrett

OI Discussion: Relevancy

(The following is a recent discussion on the Only Influencers discussion list led by Kate Barrett. Join Only Influencers to be part of the discussion) Kate Barrett Hi everyone! I have the absolute pleasure of leading the discussion this week and I’m so excited to see what we all come up with on this one! Hopefully you’ve all seen my blog post (publ
Kate Barrett

Family Feud: Email Edition, Email Industry Survey Answers

Earlier this month during the Email Innovations Summit 2020, we had some fun; we played Family Feud: Email Edition. Armed with the results of our late May survey of the industry, we set out to see who would win a Family Feud game based on email industry survey topics. You may have heard that the game was a shut-out; the Email Commonwealth Family so
Jeanne Jennings

Highlights of the OI 'Email Industry Career Journeys and Resources' Special Report

Earlier this year many of you took our Career Journeys in the Email Industry survey -- thank you! And thanks to our sponsors, Origin Email Agency and Red Pill Email, as well as our committee chairman, Ryan Phelan, and members, Kate Barrett and Anthony Chiulli.  We are excited to be publishing the results, in the form of a special report. Here
Jeanne Jennings

Email Marketing Strategies for Recessions and Inflation (Ask the OI Experts)

Ask the OI Experts: How can agencies and consultants adjust their marketing strategies for their clients given the uncertainty surrounding the current economic situation in regard to a recession and inflation?   Kate Barrett Owner of eFocus Marketing Marketing is often one of the first budgets cut in hard times – but this is where brands shoul
Jenna DePofi

25 Women We Appreciate on International Women's Day 2023

It’s almost International Women’s Day, a day to recognize women who are achieving – and who are also helping other people, women and men, achieve. So here is our list of women whose accomplishments we applaud and appreciate – because they are all incredibly accomplished women who are paying it forward by contributing to the email marketing communit
Jeanne Jennings

Mother's Day Email Promotion Round Up

U.S. online consumers will spend an average of $162.94 on Mother’s Day gifts this year, down 3.6% from $168.94 last year, according to a survey from the National Retail Federation. The survey said 29% of consumers plan to shop online.  As email marketers, it's our job to get a slice of that Mother's Day pie. Let's take a look at how online re
Only Influencers Administrator

The Friday Pitches: August Edition

 From Aaron Smith: "We have some exciting news to share from the Lift Science and Shaw + Scott teams. Lift Science is now Shaw + Scott Labs: http://www.shawscott.com/labs. The Labs team will continue to be focusing on deep technical integrations, software solutions, and data science offerings. Some of our specific offerings include:
Bill McCloskey

Your Process for Maintaining Your List

Michael Kumlin: Once we’ve seen 3 months of inactivity from a customer we will flag them as inactive. From there more often than not this will move that customer to our reengagement campaign. This will usually be a multi-touch campaign with a deal that sweetens at a weekly cadence till they either engage and are moved back into the general list or
Only Influencers Administrator

Katey Charles Communications

Katey Charles Communications  is a thoughtful strategic partner that can help you with all facets of email marketing. As an innovative, flexible, service-oriented agency, we’ll take the time to really get to know your business and customize our services to meet your needs, full-service or à la carte. We offer:   ·email strategy
Katey Charles Darpel

Case Study: How We Achieved a 1,200% Increase in Revenue for a Welcome Email

Scout & Nimble, a home design e-commerce company, came to us with a robust email program. In addition to their batch-and-blast emails, they had a variety of triggered email campaigns in place. But they wanted their triggered emails to work harder for them. We got to work analyzing the content and metrics for their life-cycle emails. We decided
Katey Charles Darpel

Best Email Marketing Pitches of the Week

Tim Watson says: Something for MailChimp users or anyone thinking of becoming a MailChimp user... I work with clients using a variety of platforms and due to the size of MailChimp user base it crops up frequently. It's not just used by mom & pop anymore, I know one company that sent 6.7 million emails last month on MailChimp. But one thing I d
Only Influencers Administrator

The Deliverability Keystone and It’s 4 Legs

What determines your deliverability performance? I’ve seen a bunch of different images trying to explain this visually, each with their own pillars or cornerstones. None of them are wrong, but they can get too into the weeds. I argue that what determines your deliverability can be simplified and anchored into one keystone: SPAM. Or shall I say the
Jennifer Nespola Lantz