Unsexy But Essential: Why Documentation Matters in Email with Tips for Creating and Maintaining It

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Personalization. Automation. Metrics. Audience segmentation. Deliverability. And now, ChatGPT. These are the buzzwords that dominate discussions in the world of email marketing. The intriguing, sexy side of the job, if you will. But there's one more term that, though often overlooked and admittedly less glamorous, plays an equally pivotal role: documentation....

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