If you have been following my posts here on the Only Influencers blog, you'll know that I'm just as fascinated by the psychology behind email marketing as I am about the mechanics. Maybe even more so! That's because I want to understand why our customers do what they do with our...

As I wrote this, Americans were finishing our first full-month of stay-at-home orders to slow the spread of Covid-19, a worldwide pandemic the likes of which our generation has never witnessed. Restaurants, bars and brick-and-mortar retail establishments were shuttered. Office workers (or at least the lucky ones who still had jobs) were...