Kelly dedmanKelly Dedman is an expert in email marketing, deliverability and custom marketing stacks. 20 years of digital marketing, technology, product strategy, customer segmentation, CRM and analytics experience. Recent experience in marketing automation, CRM, customer data platforms, email, SMS and push messaging.

Copywriter, marketer & technical problem solver.
 Kelly currently works with global creative and MarTech agency, Iris.

You Might Need to Hire a MarTech Agency If...

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Digital Transformation is back. You would be right to wonder, “Where did it go?” I've worked in the email marketing industry for a little more than twenty years. Before that, I earned a master’s degree in Technology Management at Mercer University in Atlanta. That was in the late 90s and, I...
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My First CDP: Why I chose a CDP as my ESP replacement

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Every once in a while, during our careers, we get to do something truly exciting. Launch a new product. Solve a business problem in a novel way. Build a new system. On rare occasions, we get to do all these things at once. This is one of those stories. These situations...
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You've Got Mail

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As I wrote this, Americans were finishing our first full-month of stay-at-home orders to slow the spread of Covid-19, a worldwide pandemic the likes of which our generation has never witnessed. Restaurants, bars and brick-and-mortar retail establishments were shuttered. Office workers (or at least the lucky ones who still had jobs) were...
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