Kelly dedman

Kelly is an expert in email marketing, campaign management, marketing automation, and customer data management. He helps companies incorporate data management platforms and other tools into their marketing operational processes.

His passion is helping organizations align technology, marketing strategy, analytics and business intelligence to optimize growth, engagement, and LTV. He enjoys helping marketers unleash the value of customer data by transforming it into its ideal marketing state.

Kelly currently works with global martech agency, Iris.

1:1 Marketing is the New Black: 5 tools you need to rev up efficiency and personalization

Marketing Operations is the nerve center for an organization’s outbound marketing and CRM campaigns. Often staffed lean, marketing ops is a business-critical function that ensures all the grand marketing plans get executed. It’s where the rubber meets the road. Marketing Ops creates the target audiences, executes the tests, builds the content,...
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Marketing Cloud 2.0: The Future of Marketing will be Orchestrated

Marketing Cloud 2.0 has arrived. The second generation of the eponymous marketing cloud ushers in tighter integrations between customer data collection, cross-device identity resolution, audience and segment creation, marketing workflow and digital asset management, and orchestration of campaigns, data, creatives, messages and promotions across many channels. This might not sound like...
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You Might Need to Hire a MarTech Agency If...

Digital Transformation is back. You would be right to wonder, “Where did it go?” I've worked in the email marketing industry for a little more than twenty years. Before that, I earned a master’s degree in Technology Management at Mercer University in Atlanta. That was in the late 90s and, I...
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My First CDP: Why I chose a CDP as my ESP replacement

Every once in a while, during our careers, we get to do something truly exciting. Launch a new product. Solve a business problem in a novel way. Build a new system. On rare occasions, we get to do all these things at once. This is one of those stories. These situations...
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You've Got Mail

As I wrote this, Americans were finishing our first full-month of stay-at-home orders to slow the spread of Covid-19, a worldwide pandemic the likes of which our generation has never witnessed. Restaurants, bars and brick-and-mortar retail establishments were shuttered. Office workers (or at least the lucky ones who still had jobs) were...
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