During a recent nightly Instagram scroll, I noticed something annoying that I’ve seen before. Much of the content from the brands I follow was outdated. For instance… A restaurant promoting “tonight’s special’ – from 3 night ago A sale – which had ended a week ago A featured wine discount –...

While there are many emerging marketing channels strategies you/we/me can choose, we may best be advised to start with the assets we have, before chasing the newest shiny object. Lets face it, if we have a solid email subscriber list one could argue that you/we have prospects and clients that use...

As a marketer, I’m always looking for opportunities to get better results for our clients. In case you missed the hottest new shiny object, let me introduce you to Clubhouse. Clubhouse is a live audio-only social media platform that acts much like a live event with speakers on stage, and an...