Generative AI today is quite a big trend that is rapidly gaining momentum and finding its place in the work processes of email marketers. Statistics confirm this, since: 43% of respondents rely heavily on GenAI in email creation processes 49% of email marketers believe GenAI helps them make their emails more...
The buzz around Generative Artificial Intelligence (GenAI) shows no signs of waning. On the contrary, enthusiasm and interest around GenAI are rapidly growing as it continues to revolutionize various industries with innovative applications. When GenAI first emerged, it was met with significant skepticism regarding its potential. However, the advent of ChatGPT...
Modular email design is not just a trend — it's revolutionizing email marketing. Beyond well-crafted email snippets, modules offer a novel approach that reshapes email production workflows, allowing marketing teams to prioritize strategic initiatives over technical complexities. Evolution of email production Email has transformed over the past 50 years, adopting various...
Five years since its announcement and four years post-launch, we review AMP for Email technology to evaluate its advantages and disadvantages. What is AMP for Email? AMP for Email is a technology from Google that enables dynamic content in emails. In essence, it makes emails functionally similar to web pages. Actions...