Best Practices: Email Strategy

The Mighty Millennials: Digital Marketing’s Game-Changing Demographic

Email Marketing to MillennialsIn this MUST READ article, Paul Gordon provides in-depth strategies and statistics for marketing to Millennials using the Email Channel. Far from being dead, the email channel is overwhelmingly the channel of choice for Millennials who want to communicate with your brand. Paul discusses the most effective strategies for getting Millennials to be brand ambassadors, what kind of offers they respond to, and what tactics to avoid when attracting the millennial demographic.


The Email Profession

Lessons Learned After the First 12 Months as an Email Marketer

Joy Ugi

Joy Ugi shares her "lessons learned" after her first year of being an email Marketing Professional. If you are just starting out on your Email Marketing career you will definitely want to read her tips for success including "Reading consistently but be choosy", your biggest assets in your first year, and the reality on how difficult email marketing can be. 

Why do the people who write marketing blogs try to convince you email marketing is easy as 1, 2,3, or A,B,C or cake? They’re lying. Sending each person on an (at least) 10,000-person list an open-worthy, pithy subject line and a hyper-personalized, well-balanced message is not easy. It’s not simple. And it doesn’t happen in a snap, like magic.

This Week's Friday Pitch Winner:

BEE Free

BEE Free

Every Friday the Influencers get to pitch their latests products to the OI membership. The best pitch each week is featured on the OI Home page. This week's winner is BEE Free:

"This is the new version of our free Email Editor. Now available as an Embeddable Plugin (BETA)" Massimo Arrigoni, Chief Product Officer, Mailup. 





Social Media Professionals: Welcome to Only Influencers.



Only Influencers is a private network, discussion list, resource and meetup group for digital marketers. It has been called a "curated" social media group meaning that each member has been vetted, researched, or is known personally by another member of Only Influencers. It began in 2005 as a Listserv called The Inbox Insiders, a who's who of email marketers and their partners, and it's reputation in the industry grew as it became the most influential, active and important networking group for email marketing professionals in the world. Don't believe me. Read the testimonials here. This is what Dan Springer, CEO of Responsys says about Only Influencers:

"The only industry information source that I religiously check everyday."

One of our members, Chris Donald from Inbox Group calls OI: "Real-Time Knowledge Sharing by the Email, Social and Mobile Influencers and Thought-Leaders.”

Besides an active discussion list and a website that provides resources for digital marketing professionals, OI also holds meetups around the country and at industry tradeshows. To see the latest meetups, become a fan of Only Influencers on Facebook.


We are currently offering Social Media Marketing Professionals

a 6 Month Trial Membership in OI. 

(Limited to first 100 Professionals who Qualify)

Who is Eligible? 

  • Brand Marketers: You must be directly involved with your company's social media marketing efforts.
  • Vendors: only non-sales positions will be considered. 
  • Consultants: thought leaders such as Jay Baer are already members. You must demonstrate a passion for and knowledge of Social Media Marketing.
  • Agencies: you must have social media responsibilities in your firm

To Apply for Membership: 

Fill out the form below and hit submit. We will review your entry and will get back to you shortly. 




Bill McCloskey, Founder, Only Influencers