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The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

Horvath: To Suppress or Not? Segment!

Horvath: To Suppress or Not? Segment!

List size is a metric that is ridiculous on its own. As every Email Marketer knows, it’s not about the size of the list, but the quality.

The battle over when to suppress users is age old, commonly fought between those who are focused on the size of the list, and those on the email side who understand that inactives hurt deliverability.

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Chuck Davis
Bravo Jody. This is right on and well said. Great Job. Readers - About Jody. Jody is one of the most aggressive in pursuit of ... Read More
Wednesday, 21 June 2017 14:43
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Kath Pay: 5 Ecommerce Customer Segments to Automate and Engage with Email

Kath Pay: 5 Ecommerce Customer Segments to Automate and Engage with Email

Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer's data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location.  

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Jennings: The Blueprint for Better Email Performance Testing

Jennings: The Blueprint for Better Email Performance Testing

“The most important work in the vocabulary of advertising is TEST. Never stop testing and your advertising will never stop improving.”

David Ogilvy
Founder, Ogilvy and Mather
Considered the Father of Advertising

Sending an email marketing message is easy. But boosting bottom line performance from send-to-send -- that’s a little more difficult. The key to success here is testing.

If you’re not doing any performance testing, now’s the time to start. If you are already doing regular testing, commit to upping your game. Either way, here’s a quick walk through the process my team and I follow to help guide you.

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Why Are Top E-Retailers Still Struggling With Email?

Why Are Top E-Retailers Still Struggling With Email?

Shown to be 40 times more effective at acquiring customers than Facebook and Twitter combined, email remains a top priority for marketers across industries. Engaging users with relevant, personalized messaging is more important than ever when it comes to this essential channel.

However, recent research shows that even the top online retailers still struggle to implement the most basic of email campaigns. We studied the top 100 e-commerce companies in the U.S., tracked three email marketing strategies over the course of two weeks and analyzed the results.

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Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

The following are the results of a recent poll by Marketing Democracy and Only Influencers: what are marketers opt-in practices following an Online Purchase: 

Recent Comments
David Carpio
Good article and findings! Thanks Chris! One question came to mind while reading through the results: would either of the bette... Read More
Thursday, 04 May 2017 18:14
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List size is a metric that is ridiculous on its own. As every Email Marketer knows, it’s not about the size of the list, but the quality.

The battle over when to suppress users is age old, commonly fought between those who are focused on the size of the list, and those on the email side who understand that inactives hurt deliverability.

Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer's data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location.  

“The most important work in the vocabulary of advertising is TEST. Never stop testing and your advertising will never stop improving.”

David Ogilvy
Founder, Ogilvy and Mather
Considered the Father of Advertising

Sending an email marketing message is easy. But boosting bottom line performance from send-to-send -- that’s a little more difficult. The key to success here is testing.

If you’re not doing any performance testing, now’s the time to start. If you are already doing regular testing, commit to upping your game. Either way, here’s a quick walk through the process my team and I follow to help guide you.

Shown to be 40 times more effective at acquiring customers than Facebook and Twitter combined, email remains a top priority for marketers across industries. Engaging users with relevant, personalized messaging is more important than ever when it comes to this essential channel.

However, recent research shows that even the top online retailers still struggle to implement the most basic of email campaigns. We studied the top 100 e-commerce companies in the U.S., tracked three email marketing strategies over the course of two weeks and analyzed the results.

The following are the results of a recent poll by Marketing Democracy and Only Influencers: what are marketers opt-in practices following an Online Purchase: 

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