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The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

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Email Design

“It’s Just Not Pony Enough”: 6 Tips for Improving Communication Between Marketers and Creatives

 

jennings pony"It’s just not pony enough.”

Marketing Manager
My Little Pony

The quote above was the full extent of creative feedback to an email my creative team and I developed for Hasbro’s My Little Pony group back in the early aughts.

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Paul Airy: 5 HTML Typography Tips

Paul Airy: 5 HTML Typography Tips

Paul Airy is the author of "A Type of Email: A handbook for working with HTML typography in email" and will be presenting a Post-Conference Workshop in HTML Typography in Email (Advanced) at this year's Email Innovations Summit

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Tim Watson: 7 Inspiring Automation Emails

Tim Watson: 7 Inspiring Automation Emails

Email automation is not the panacea for email marketing that many articles seem to suggest.

The story goes “buy a leading edge automation platform” and your email marketing is no longer spam and strategy is improved double quick.

I’ve never seen this to be true and have certainly spoken to too many email marketers who have found out it’s not true - the hard way.

Email strategy is not created by buying some cool tech.

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Jessica Best: It's Time for (Smart) Rich Media in Email Marketing

Jessica Best: It's Time for (Smart) Rich Media in Email Marketing

Jessica Best will be presenting "Getting Jiggy with Animation & Video for Email Marketing" at this year's Email Innovations Summit, April 19-21st in Las Vegas.

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John Thies: What the newly announced updates to Gmail mean for an Email Marketer

John Thies: What the newly announced updates to Gmail mean for an Email Marketer

The Big Lebowski

Google recently announced that they will be supporting media queries within their Gmail platform which is great news for the email community. I was ecstatic when I heard the news and I can only imagine the cheers (and tears) of joy when other email developers around the world were notified as well. Although this update has not been released just yet, Google has hinted that it will be in place by the end of 2016.

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"It’s just not pony enough.”

Marketing Manager
My Little Pony

The quote above was the full extent of creative feedback to an email my creative team and I developed for Hasbro’s My Little Pony group back in the early aughts.

Paul Airy is the author of "A Type of Email: A handbook for working with HTML typography in email" and will be presenting a Post-Conference Workshop in HTML Typography in Email (Advanced) at this year's Email Innovations Summit

Email automation is not the panacea for email marketing that many articles seem to suggest.

The story goes “buy a leading edge automation platform” and your email marketing is no longer spam and strategy is improved double quick.

I’ve never seen this to be true and have certainly spoken to too many email marketers who have found out it’s not true - the hard way.

Email strategy is not created by buying some cool tech.

The Big Lebowski

Google recently announced that they will be supporting media queries within their Gmail platform which is great news for the email community. I was ecstatic when I heard the news and I can only imagine the cheers (and tears) of joy when other email developers around the world were notified as well. Although this update has not been released just yet, Google has hinted that it will be in place by the end of 2016.

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