Key considerations for getting data from your apps into your ESP

10-Barlatt-Picture1

Data is fantastic for the insights it can provide for improving your program, increasing personalization, and increasing revenue. Despite the benefits, the challenges around collecting and organizing the data often holds marketers back. A 2020 survey held by Evergage (now Salesforce), showed that lack of personnel, lack of knowledge/skill and access...

Continue reading
  1450 Hits