cutout smile face2Dr. Ada Y. Barlatt, Ph.D. is the Founder and Chief Analytics Officer at OperationsAlly. She helps her clients discover and leverage insights hidden within their ESP data. She loves when her clients start to see their data is a representation of the real lives they impact (instead of just a bunch of numbers). When she isn’t working with clients, you could find her on a cruise ship (pre-COVID) or watching anime (post-COVID). She loves self-assessments, laughing and gluten-free baked goods!




A Quick and Easy Roadmap for using Analytics in Email Marketing

Analytics done well can lead to better customer service and bigger bottom lines (for example, my client used analytics insights to increase sales 250%) -- done poorly it can be a complete waste of time. This article provides a quick and easy analytics roadmap specifically for email marketers. My aim is...
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