Over the last year, I’ve had the opportunity to help build out an entirely new attrition program. An attrition program tries to get customers who have left your product or service to come back – and it goes by a different name in every organization I’ve ever worked with.
"In 2012, after 6 years in strategic planning at various digital agencies, I switched coasts (East to West) and became a client-side digital marketer. Lately, I have been reflecting on the transition - and what other consultants and strategists could take away from that perspective to make clients (like me) more successful."
Earlier this month I had the pleasure of joining many of my fellow Influencers in Miami at the Email Evolution Conference. Hosted annually by the Direct Marketing Association’s Email Experience Council (eec), the event kicks off the email conference year by bringing brands, advocates, vendors and thought leaders together under the south Florida sun to discuss, debate and share innovations and pressing issues central to email marketing.
Starting a new position is usually a challenge, and when that new position is in email marketing, it can be even tougher.
Have you taken on a new role? With the average tenure of email marketers at just under those of politicians and CMOs, new leaders and managers need to think about the first 90 days both tactically and strategically.
I remember when I learned I was going to be responsible for email marketing for a new employer. My first reaction was “ok, what did I get into?” After the first bit of panic wore off, I developed a plan to educate myself and get immersed in the channel. Hopefully the tips below, which are based on how I learned the business, will help those who are new to this wonderful industry.
Email marketing sounds old school; outdated and uncool. Digital marketing is supposed to be about creating cutting edge campaigns that everyone talks about. Email probably isn't what you had in mind as your first digital job, but if you’re lucky enough to have scored that gig, chances are you won't want to leave it now. Your first week will be a whirlwind of learning about clients' campaigns and your company's methodologies.
Dela Quist is the Founder of Alchemy Worx 1. How did you get started in Email Marketing? Before becoming involved in the digital world my background was in publishing and advertising. In other words, using content to provide marketers with an opportunity to showcase their products and services to our readers....
Tim Watson is the Founder of Zettasphere. 1. How did you get started in email marketing? My first experience of email marketing was a little unorthodox. Little did I know it was the first step into many years of email. And it’s a secret I've never shared until now. Back in...
If email isn’t your number one priority, it’s time to shift gears and focus solely on email.
Tink Taylor is Founder and COO of dotDigital Group PLC. How did you get started in Email Marketing? Via being a windsurfing instructor! I’ll explain… I started my career as a computer programmer working for an organisation in the UK called Sequent Computer systems that were later acquired by IBM. During...
How did you get started in Email Marketing? I was working for American Express and I had been eyeing the digital side of the business for a few years, but it was still really tiny. Finally, in early 2000 they started to grow the digital team and I jumped at the...
(Andrew Kordek is the Co-Founder and COO of Trendline Interactive) How did you get started in email marketing? It started by accident in 1999 when I was in software sales and looking for ways to increase my production. One day, I stumbled upon the power of mail merge in outlook and...
1. How did you get started in Email Marketing. I was working for IndyMac Bank running a huge direct mail operation when I saw the handwriting on the wall and got out of mortgages. In 2007 I ended up getting hired by Live Nation to be their VP of Direct Marketing,...
Andy, aka Captain Inbox, is the Email Oracle at Pure360. 1. How Did you Get Started in Email Marketing Even though the education system and I didn’t get on, I picked-up programming pretty quickly during a job fixing and building (then new) Pentium4 PCs at a local business equipment company, so...
Editors Note: Today we start a new series of blog posts to introduce and interview the amazing members of Only Influencers. We start with Loren McDonald, someone I've known for as long as I've been in the industry. 1. How Did you Get Started in Email Marketing I was first exposed...
"11 years ago, back in 2003, I founded a company called eDataSource, the world's first email intelligence company. As a result of the data eDS was collecting, I was able to clearly demonstrate, for the first time, the power of email to drive large spikes in traffic, across the board, and from an independent, 3rd party perspective. To say my jaw dropped open is an understatement."
"Email Marketing in South Africa is truly in it's infancy. There are few true ESP's in South Africa, and very few companies truly using Email Marketing to it's full potential."
In this journey, many of us have had a lot of different jobs and worn different hats. I've had more than most. Recently I made a list of all the jobs I've had. Believe or not, here it is: I worked as a Sprout Farmer. I have been a grave digger...
"Problem: How do you deal with, and lead, the changes in an organization? Answer: You understand the process of change and apply it to the situation and person."