Mitchell: GDPR: EU’s New Privacy Law – Does It Affect You?

Kimberly-Mitchell-photo

If your business collects personal data from people residing in the European Union, regardless of where in the world your business is based, then it’s most likely in progress with an implementation plan to comply with the GDPR (General Data Protection Regulation) that comes into effect on May 25, 2018. If your business falls into the first bucket but hasn’t started yet, then it’s as late as being a 50-mile drive away from its best friend’s wedding that starts in 4 minutes.

Continue reading
626 Hits
0 Comments

Kordek: What Email Marketing Books won’t Teach You

kodek

Email marketing books are only as good as the authors who write them and for those who implement their recommendations.

Continue reading
Recent comment in this post
Christopher Donald
Andrew offers some very good advice here. Email marketers have many hurdles to deal with from strategy, creative and testing to t... Read More
Thursday, 12 April 2018 20:31
986 Hits
1 Comment

Jennings: 3 Mini Case Studies: Email Segmentation, Automation and Personalization/Customization

JeanneJenning

How smart are your email segmentation, automation and personalization/customization strategies? Work on these 3 mini case studies, based on projects I’ve done with my clients, to find out.

Continue reading
1040 Hits
0 Comments

Systems Check: Looking at Email Health

Rory.Carlyle

In light of my last post for the Influencers blog, I thought it good karma to write a systems check post in order to show a fundamental, systematic process for improving the customer experience from hard data - in turn, making email marketing more fun, and definitely more rewarding. Email marketing is a craft; an art form, melding technical precision and emotively-artistic talents. The reward for appreciating this craft is a profitable, interactive email channel. The customer experience is ultimately relational, data or no data, trigger or no trigger - every email needs to relate to the recipient.

Continue reading
820 Hits
0 Comments

Do You Acquire Email Subscribers Like Top UK Brands? Check Yourself Here

kathpay

After nearly 20 years in the industry, it still astonishes me to find how many email marketers aren't doing everything they can – legally! – to acquire high-quality subscribers.

Continue reading
1265 Hits
0 Comments

Bullock: What it Takes to do Meaningful Personalization

TreadlineHeadshots_Chester-Cropped

I’ve been in email marketing for 9 years now, the latest iteration of a digital marketing career that I have had going for over 20 years. During this time, I have seen interesting new technologies emerge—from Send Time Optimization, to Machine Learning, to AI being leveraged for content and subject line suggestions. And yet, I look in my own inbox and am forced to ask, “What the hell is going on?”

Continue reading
984 Hits
0 Comments

Unboxing: Ongage

In today’s Unboxing article we look at Ongage, a seven year old profitable email marketing technology company based in Israel with corporate offices in New York City. Ongage has carved out a very unique niche for themselves in the email technology universe as an independent front end for ESP’s and SMTP’s with their sweet spot being the SMTP/MTA world which often lacks a front end of their own. It also allows you to integrate multiple SMTP’s into a single common interface. Let’s open it up and look under the hood, starting with the list of recommended vendors that Ongage has integrated with: 

Continue reading
1155 Hits
0 Comments

Jacobi: Email and Social Need To Work Together

elizabethJacobi

Email Marketing continues to prove its value on a regular basis. When a brand sends an Email they know who opened, clicked, purchased, even down to what they purchased. This data helps in developing targeted Email segmentation plans.   Does this mean Email Marketing is easy? If you are doing batch and blast it can appear easy but Email is complex when done right. However, the payoff is worth the effort. Some people believe that Social is easier since in real time you can post content and get instant likes.   But is this really the same thing?

Continue reading
1058 Hits
0 Comments

Kordek: The Most Overhyped Trends in Email Marketing Today

TreadlineHeadshots_Andrew-Cropped

"Interactive email" and "AI” (artificial intelligence) are all the rage in email these days because they offer lots of promise to keep email's future bright. But, they're tops on my list of overhyped trends. So let’s step back for a moment and look at where we are now and where we should go with them in the future.

Continue reading
1975 Hits
0 Comments

Phelan: How Strong is the State of Our Union?

ryan_phelan

A few days ago, I posted a link on my Facebook page to a blog post I'd written about an American Airlines year-end recap email. I praised AA for going above and beyond the call of email duty because it used my own data to hyper-personalize the message.

Then, a friend commented on that post, saying, "Does it ever bother you that we've been preaching the same things for the last 10 years?"

Continue reading
2338 Hits
0 Comments

Make Email Marketing a Game, and Win

paul_shriner

Email marketing is a game, or at least it should be. The sentiment is captured in the now-aged movie, “Moneyball.” The movie, focused on a sub-par baseball team that used strategy to improve their winning percentage. It is a great classic for marketers everywhere. In the movie, the A’s manager, Billy Bene, applied Marketing principles to baseball and moved the team from a projected worst place finish to making the playoffs and changing the way the game is played forever.

Continue reading
1691 Hits
0 Comments

Testing to Boost Performance: The 3 Biggest Mistakes Marketers Make and How to Address Them

JeanneJenning

It’s lovely to see more organizations consistently testing to boost performance! But it’s sad to see marketers doing tests which are returning inconclusive or just plain useless results. Here are three of the most common testing mistakes my team and I run across working with clients, along with tips for how you and your team can avoid making them in the future!

Continue reading
1699 Hits
0 Comments

First Annual 2017 Email Marketing Accomplishments Roundup

FBOILogo

This year I asked the members of Only Influencers to brag about their accomplishments for 2017. The response was outstanding and we will be making this an annual event. So, here is what the members of email marketing community accomplished this year: 

Continue reading
1639 Hits
0 Comments

2018: Email Marketing and the Customer Experience

rory_carlyle

I remember when CSS was barely usable in HTML email and plain-text versions were our attempt to be ‘mobile-friendly’. Table-based, inline-styled emails were all the rage way back in 2007. Seems like ages have passed since, although Outlook will always remind us of the good-old-days. Now, emails are mobile responsive, contain kinetic elements, and even contextual content by using real-time information gathered from the recipient - dilly, dilly!

Continue reading
1745 Hits
0 Comments

Might be time to change your email template!

elizabethJacobi

Change is hard! With email, change can even be more overwhelming because what you are doing now is likely something with which you are comfortable. However, isn’t it time to leave that comfort zone? We tend to lose sight over the impact that small changes to our email program can have. We test subject lines and day of week, the length of the email, text vs. image, and the frequency in which a subscriber should be mailed, etc. The list of what you can test goes on and on. Testing is great because it provides us good insight into how we should be engaging with our subscribers. However, one of the things I don’t see happening often is a change in the creative template. Both with my clients and what I see as a consumer (and yes, I get tons of emails) I see the same template time and time again.

Continue reading
584 Hits
0 Comments

Earn Back Your Customers’ Attention Through Storytelling

gretchen
Holiday season feels like a series of tactical maneuvers as marketers try to push customers and clients to commit and convert before year-end. There’s no more time for strategy or thinking, just a lot of putting out fires as you get the details done right. Of course, all this frenetic...
Continue reading
1004 Hits
0 Comments

Case Study: Increasing Restaurant Revenue by 97% by Connecting Email and POS

elizabethJacobi
Restaurants utilizing email to increase loyalty Ho...
Continue reading
1662 Hits
0 Comments

Kath Pay: Transition to 'Helpful Marketing' This Holiday Season

kathpay
Everybody talks about being "customer-centric" in their marketing plans. "Putting the customer first" is a popular session at email conferences. "Aligning marketing with the customer journey," "improving the customer experience through email" and "adding value for our customers" are three goals people say they're trying to achieve with their marketing....
Continue reading
2239 Hits
0 Comments

Getting Email Marketing Credit Where Due: Attribution Ideas for Every Business

jessica

A few months back, I wrote about using data to determine the timing, content, and impact of your email marketing campaigns (See: 6 Steps to Putting Data to Work in Email). In the last few months, the element I find myself discussing most with colleagues and clients is the latter: What data can we use to attribute the impact of our hard working email marketing campaigns?

When it comes to challenges in attribution, I’ve heard it all:

Continue reading
1812 Hits
0 Comments

Is it time for a Marketing Automation Tune-Up?

jenniferlazarus

It never fails that a few months before a brand marketer is due to renew their marketing automation contract, they reach out to tell me that they are secretly looking to switch to a new platform and want my opinion. After we have spent a little time talking about their current state, what they want out of their future state and the business goals they are looking to accomplish, we usually determine that their current platform meets their needs. However, one thing always stands out, they typically need what I refer to as a “Marketing Automation Tune-Up,” which, simply put, is just recalibration and adjustment to what they are currently doing.

Continue reading
1552 Hits
1 Comment
Subscribe to the Only Influencers Newsletter
  • Email Marketing News
  • Latest Email Tool Reviews
  • Email Marketing Jobs
  • Top Email Thought Leaders