My First Foray into ChatGPT for Data and Analytics

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Recently, the OI Metrics committee hosted a webinar on Using ChatGPT for Email Data Analysis. I must admit I was skeptical of it when we started. So far, my exposure had been subject line tools that used ChatGPT, which I consistently beat for one of my clients. I also thought that...

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Maximize Your Marketing Data by Asking Great Questions

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Image source: “Notebook work with statistics on sofa business” from Unsplash https://unsplash.com/photos/mcSDtbWXUZU/download?force=true In a previous post, I introduced the three types of analytics and shared that the first step of starting an analytics project is to ask yourself: What is the objective, intention, or question that you want answered? This post...

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A Quick and Easy Roadmap for using Analytics in Email Marketing

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Analytics done well can lead to better customer service and bigger bottom lines (for example, my client used analytics insights to increase sales 250%) -- done poorly it can be a complete waste of time. This article provides a quick and easy analytics roadmap specifically for email marketers. My aim is...

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Analytics are the new metrics: Understanding the why

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I’ve spent the last 20 years consulting with marketers, with a significant focus on metrics and benchmarking. In fact, having produced more than a dozen email marketing benchmark reports and surveys on metrics, you could probably say I’ve made a career out of metrics. But like marketing tactics themselves, I believe...

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