I recently signed up for two very different email lists, Pottery Barn and Chubbies. Why on earth would I add more email to my already exploding inbox? In the case of Pottery Barn, it’s because I want some new towels for my guest bathroom and I was hunting for a discount code. In the case of Chubbies, it’s because I heard from a co-worker that their emails were hilarious, and I wanted to see them for myself.
Having been on both the brand and vendor side – and having been part of multiple decisions to evaluate and/or change ESPs (hint – it’s not as hard as your current vendor makes it seem…nor as easy as your new vendor claims), I’m surprised by how many mismatches between client and vendor still happen. It’s the biggest reason for account churn – bad fit between the client and vendor.
The Relevancy Group’s “State of Identity Management Report” recently revealed that when it comes to driving actual revenue, deterministic data pays like a Lannister.
The UK’s vote to leave the European Union, aka Brexit, came as a shock to many, including a good number who voted for it. In the aftermath many are wondering both what happens now and what the impact will be.
In a story we’re breaking just now, Microsoft has acquired B2B social platform LinkedIn for the mind-numbing sum of $26.2 billion dollars.
Just to put that in perspective, with 26.2 billion dollars, you could buy the Chicago Cubs…. 26 times. That’s about 2.7 trillion years of losing.
That’s why this week, Only Influencer’s partner LiveIntent is taking a look at what it is about LinkedIn that Microsoft thinks is worth all those dolla-dolla-bills, y’all.
The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they're saying about me?) or open up new vistas for email marketers.
Every Friday the Only Influencers membership gets to pitch the OI community on their latest innovations and services. Here is a roundup of some of the latest tools, services, and innovations coming out of the email industry.
Viewability or the ability of an ad to actually be seen by a human being has become the critical metric for media buyers and marketing executives alike. There are a number of advertisers and agencies that have publicly stated that they will not pay for any impression that is not 100% viewable.
Download the 2016 Internet Retailer Retention Survey, sponsored by Windsor Circle
There were great minds, quality content, and inspiring discussions at the Email Innovations Summit in Las Vegas (May 17–19, 2016). Big kudos to Bill McCloskey and the Only Influencers community for creating a new space where trends, challenges, and opportunities in the email marketing world can openly be discussed.
Social “Buy Now” buttons were supposed to be a game-changer, eliminating the friction from purchasing on mobile and providing retailers a way to tap into a mobile-first audience that’s expanding exponentially.
The FTC's Native Advertising guidelines are here, and according to a new report from Mediaradar, if the Federal Trade Commission decided to audit publishers' native ads today, around 70% of websites wouldn't be compliant.
That's why this week, Only Influencer's partner LiveIntent is explaining how to make sure your Native Ads aren't Naughty by Nature. You down with the FTC? Yeah, you know me.
I love when a marketer asks, "how should we measure this?"
Sometimes we get so caught up in opens, clicks, visitors, impressions, and all the other easy-to-get metrics that we forget what we wanted to accomplish in the first place. This is why it is so important to set up a formal approach to measurement before your marketing campaign launches. Yet a lot of marketers don't know where to start.
With endless approaches christened “best practices” and infinite blog posts on the latest email optimization tactics, it can be difficult to determine where it’s worth investing your email marketing money and manpower.
How many times have you faced a technical challenge only to solve it by following someone’s tutorial? I’m sure many of us have done it. I know I have.
That’s all well and good when you’re trying to figure out how to do something personal. But how do you know if the instructions are right? I’ll tell you a secret, not all of them are correct and others are mostly correct but have some suggestions that can cause problems.
Understanding technology means not having to blindly follow technical recommendations without really understanding everything you’re doing. You can actively decide what you’re doing and make the most appropriate decisions for your marketing and your business.
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Retargeting has been historically thought of as a lower sales funnel, direct response tactic. But there are some problems with cookies, the pieces of code used to identify and retarget customers, that have lead to a rethinking of retargeting strategies.
This week, Only Influencer¹s partner LiveIntent is looking at how brands are changing the way they think about retargeting ads and how those ads are changing the ways customers think about themselves
Recently, L Brands – parent of Victoria’s Secret and home to the famous (and some would say infamous) Victoria’s Secret catalog – announced a strategic change “evolving how the business connects with customers through more focus on loyalty programs and brand-building engagement rather than traditional catalogues and offers.”
