Open rates across industries average somewhere between 20% and 25%, depending on which benchmark you look at. Not everyone is lucky enough to meet or exceed the benchmark though. Every once in a while, I meet a good marketer who has really bad open rates: between 1% and 5%. No, they aren’t spammers, but they’re stuck with the results of years of poor email marketing practices. What do you do if you’re stuck with bad open rates? Here are some ideas to revive your list:
Jessica Best will be presenting "Getting Jiggy with Animation & Video for Email Marketing" at this year's Email Innovations Summit, April 19-21st in Las Vegas.
Every Friday, the OI membership gets to pitch the membership on their latest tools and services. Here are last Friday's pitches:
I’m thrilled to announce the 2017 lineup for the Email Innovations Summit, to be held in Las Vegas on April 19-21st, including a very exciting half day workshop on the final day:
Every Friday, the Only Influencers membership gets to pitch their latest product and service. Here is last week's winners:
Last week I was honored to be included on a list of ’The 20 Best Email Marketers You Should Follow and Steal From’ published by GetResponse. A colleague asked if that last part, “Steal From,” bothered me at all.
Every Friday the OI membership gets to pitch their latest tools and services:
Last Thursday, people sat down with family and friends to celebrate Thanksgiving and eat their hearts out. Whether the tradition is to eat turkey, tofurkey, or chinese takeout, one things is for certain, most of the people who are busily enjoying a large meal on Thursday are ready to shop on Black Friday and Cyber Monday. In early October, National Retail Federation released their forecasted numbers for 2016. While the 2015 holiday season didn’t perform as well as estimated, increasing 3.2% over the previous year, they’re forecasting in-store sales to increase 3.6% to $655.8 billion. Moreover, NRF is forecasting non-store (online sales) to increase a whopping 7-10% to as much as $117 billion.
The just-concluded Presidential election was – in a word – interesting.
As a marketer, it was fascinating watching two diametrically opposed candidates take each other on. This was not a test where one candidate was just slightly different than the other – it was a case where the candidates could not have been more opposite.
While you may not be thrilled with the results, there were three key things that all marketers - and especially email marketers - can take away from the drama to make each and every one of their programs be more successful.
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William McCloskey says:
Influencers,
Last week I had a rare experience of a lifetime: seeing the evolution of an idea I had in my garage 13 years ago fully transformed into a powerful marketing tool used around the world. And for me it was an incredibly humbling experience. Let me explain:
Every Friday, the members of Only Influencers get to pitch their latest tools and services. Below is the best pitches from the last month:
Email Aptitude is a leading ESP-agnostic email agency, providing strategy and full-service management for some of the world's largest brands and fastest growing startups. The Email Aptitude team is made up of industry veterans and the new bright minds of email who work tirelessly to crush records for our clients. For...
(The following is the executive summary of a new report: "2016 Holiday Email Marketing Report" from Mailcharts. Download the full report here.)
Email marketing is crucial to your holiday success. Online sales reached $89.01 billion in Q4 2015 with email marketing driving 20% of that revenue. Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase in email volume during Q4 2016. Do you have a solid plan for the most important time of the year? Here’s our view on exactly what you should do. Let’s go!
Digital marketing leaders continue to promise consumers a true 1:1 personalized interaction. We have all said it, preached it, and many of us have it tattooed somewhere. Right Message. Right Time. Oh, Right Channel. Recently. Right Person.
Simple: load up the data, drag and drop, press magic button, personalization.
Emarsy is a leading global provider of marketing automation software and the first marketing cloud for retail and e-commerce. The Emarsys B2C Marketing Cloud enables true, one-to-one interactions between marketers and consumers across all channels — building loyalty, enriching the customer journey and increasing revenues. Machine learning and data science fuels...
The concept of “Identity” is having an identity crisis. While there has never been more data available for reaching and leveraging customers, there is a lack of resolution, both conceptually and practically, around the industry as to what it really means.
We already know that email can form the hub of your digital marketing program, with the email address housing all of your information about each customer in your database. Now, I want you to think how email testing can also drive your multichannel testing program to gain insights across your entire customer database.
Despite the seemingly infinite real estate of the Internet, realistically, there is only a certain amount of inventory any individual publisher is going to have to sell that’s actually worth anything. So what’s the best way for publishers to provide more impressions without having to create new content or cramming...